Content Marketing Matrices are used as part of a marketing strategy. A content marketing matrix appears as a scatter plot, and it is used to map the marketing content on a graph. There are several advantages to using a content marketing matrix. One is that it gives you information about areas of your content that need to be concentrated on more. It also helps you to tarket emails and newsletters to the right people. Another advantage is that it gives you a view into what marketing has worked in the past, and allows you to look towards new ideas for the future.
Key Takeaways:
- One purpose of a content marketing matrix, is to judge the quality of the content that a company has put out there.
- A benefit of the content marketing matrix, is that it will make sure a customer is never left without content as they progress through their experience with your company.
- Content marketing helps companies to check on content from earlier, and then figure out the content that is needed moving forward.
“A content matrix looks like a scatter plot, which is used to map your existing marketing content onto a chart with two axes.”
Read more: https://martechseries.com/mts-insights/staff-writers/what-is-a-content-marketing-matrix/
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