There are quite a few different models that you can use that will help you find the right niche for your online business. The mega authority is simply when you are able to be the leader in your industry or you have a product or service that is extremely unique. The professional authority would deal with you offering a service such as tutoring or offering classes for graduate credits. Finally, the identity authority can deal with teaching someone a new language or accent.
Key Takeaways:
- A mega authority site is bigger and more comprehensive than anything else available.
- An identity authority site creates a coherent outlook, attitude and expression.
- Professional development is a model that can work because it is highly marketable.
“Present options that appeal to her, that are in line with what she’s willing to spend, and that will benefit her in ways she cares about.”
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