Only 10% of money spent on shopping in Britain was spent online. Today, that amount doubled, which is a further proof of how important e-commerce becomes for businesses. Companies are forced to incorporate digital channels into their overall marketing strategy. Building websites that are highly functional and which provide great user experience becomes critical for long term success. Creating digital campaigns with clearly defined and measurable goals ensure you fine tune your strategy as you increase your digital presence.
Key Takeaways:
- The online retail market is booming here and has been noted this year especially.
- Don’t make your strategy about what others are doing unless they are selling the same products.
- Choosing the right KPI can help you manage your success by not overloading you with unnecessary data.
“For those looking to launch a website and start their eCommerce business, gaining the edge over competitors is one of the most important things they can do”
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