Automation can improve the marketing process while still making the marketing process personable. First, free content and services can be used with automation to more effectively attract customers. Customers tend to feel like they should return the favor if they are supplied with free content and services, and they will be more likely to sign up permanently. Secondly, automation can help you make unique emails that go beyond the name. Adidas even uses different colors for the email based on a target customers’ gender. Adding automation can make emails much more personalized. Third, automation can improve timing. People can get content when they want to see the content automatically. Lastly, it is important to prioritize the home page of the website. This is the fastest way to engage new site visitors and convert them into attractive leads that may become clients.
Key Takeaways:
- Automation and personalization can work together pretty easily by using free trials and free samples to help generate leads.
- Timing is usually very important. For example, when in holiday months tweak your ads to focus more on that holiday.
- Prioritize your homepage as it is one of the most important ways to automate personalization. This should be your main focus with regards to lead generation.
“Sometimes, the simplest automations are the most valuable. These work particularly well for companies that have multiple product or service lines.”
Read more: https://www.entrepreneur.com/article/347462
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