In the early days of digital platforms, there was a common misconception among business leaders managing small companies that marketing initiatives utilizing these channels do not yield enough of a return. This misconception is finally going away and new data shows that nearly three quarters of such business will invest in some kind of marketing campaign on digital platforms in 2021. Furthermore, the same research shows that nearly every company of this size will increase the budget for marketing and advertising.
- The survey shows that slightly more small businesses prefer digital marketing to traditional marketing.
- A majority of small businesses invest in email marketing to promote their products and services.
- Although 85% watch online videos daily, only a third of smaller businesses invest in video marketing.
“Manifest asked the marketing habits and objectives of 529 small business owners and managers in the U.S.”