Social media is a very large ad market. But even the best marketers make mistakes when it comes to social media marketing. One of the biggest mistakes that they make is that they fail to plan. When you plan, you write down the actual objectives that you have - you can then determine the cost to reach those objectives. You can also determine how long the plan will take. Without planning ahead, you are jumping in blind.
- To succeed, a social media marketing campaign needs a plan with specific objectives.
- A common mistake is failing to define the target market and its demographics.
- Track analytics to see who is responding to ads, and which ads they are engaging with.
"Did you know that social media ad spending in 2020 added up to $132 billion? And it’s growing. According to Statista, for instance, the tally is expected to soar north of $200 billion by 2024."