One of the most popular strategies used worldwide to promote services and products is content marketing. This strategy was first used in the late 19th century by The Furrow magazine, which offered advice to local farmers. Statistics show that content marketing is about three times more efficient than outbound marketing when comparing leads. A successful campaign includes a target audience, establishing new content on a regular basis, and finding a way to interact with viewers, as well as receive feedback from them.
Key Takeaways:
- One of the most popular strategies used worldwide to promote services and products is content marketing.
- Statistics show that content marketing is about three times more efficient than outbound marketing when comparing leads.
- Content marketing was first used in the late 19th century by The Furrow magazine, which offered information and advice to local farmers.
“With the rise of the internet in the digital age, businesses switched from billboards and cable TV advertising to marketing on computers, smartphones and the Internet.”
Read more: https://enlightened-digital.com/the-ultimate-guide-content-marketing-overview-and-must-know-facts/
Leave a Reply