Marketers typically put a lot of effort into acquiring customers through multiple digital channels, by drawing visitors to their website of social media platform page. Very few digital content marketers consider a more proactive strategy where they would approach the prospective customer. Prospecting through social media is not overly complicated, it is free and has a very wide reach. Like most marketing strategies, it starts we the definition and profile of the customer target group, followed by search of pages and discussions where your product or service offering would get noticed.
Key Takeaways:
- Timing is important; try to respond to a post within a couple of days.
- While personalization is important, don’t spend too much time on each message.
- Don’t go after everyone, but filter audiences by geography, who they follow, and Facebook interests.
“There are nearly 4 billion active social media users worldwide as of 2019.”
Read more: https://www.activecampaign.com/blog/social-prospecting
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