In a recent review of over two dozen less-than-successful Facebook campaigns, I discovered that every single one of them was making the same two mistakes. In my last post, I explained how excessively broad targeting is killing their ROI. Today, I'll explain why the bigger problem is the way … [Read more...]

One of the first things we teach our new ResultFlow users about is audience targeting. Why is this so important that we literally don't want people to touch the software until it's done? Audiences are like Keywords The audiences that you target on Facebook are a lot like the keywords you … [Read more...]

Which Do You Want: Rankings, or Traffic and Conversions? I've seen a lot, but one thing has never changed: SEOs and their clients obsess about rankings for high volume keywords, even though that is *clearly* not the best strategy. I've never really understood that. When it was easy to go grab … [Read more...]