For search engine optimization professionals, understanding what the keyword is and applying tools to help you utilize the potential of keywords, is critical for success. In a nutshell, keywords are phrases and terms that should be focus of your content, and which enable your website to be ranked high. Not all keywords are created equal, and marketers should avoid keyword overload. It is more important to optimize the keywords and improve the quality than focus on quantity only.
Key Takeaways:
- A key word gets the core idea of your product across the the consumer.
- SEO is important because it’s how we communicate to the search engine how they can help customers find our business.
- Search intent is what search engines have been gravitating towards so they can figure out how to better use keywords to find the right content.
“And, keywords play a major role in improving your site’s SEO. You should use them, and you should use them properly. We’ll talk about it in the sections below. First, let’s define what keyword means.”
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