Social media is a broad, relatively uncensored digital tool allowing users to quickly create and share content. It encompasses a wide range of websites and apps, with each platform specializing in different forms of content. Social Networks specialize in the exchange of ideas. Media Networks primarily feature photo and video. Discussion Networks have in-depth conversations. Review Networks merge social media and feedback on products and services. Any business looking to utilize social media must remain active on the platform, since attention spans are not easily held. Remember to engage with customers to find out what is important to them.
Key Takeaways:
- Social media encompasses a wide range of websites and apps, and is considered a digital tool allowing users to easily create and/or share content.
- The different types of social media can be broken down into social, media, discussion, and review networks, each network filling a specific role.
- For a business to be successful on social media, it must consistently engage with it’s customers on the platform.
“The ability to share photos, opinions, and events in real-time has transformed the way we live and the way we do business.”
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