In the vast majority of SEO trainings, you are told what to do, and in some cases how to do it, but I don't know of any course that tells you why it works the way it does. Do you need to know this to do SEO? No you do not. But my understanding why things work the way they do, you will be inoculated … [Read more...]

It's easy to take for granted how much searches actually changed over the last 2 to 3 decades. In the short post I'll remind you if you forgotten or inform you if you weren't there. The purpose in doing so used to make clear why some of the advances in search that happened over the years are both … [Read more...]

This section is TBD. Once available, you'll find here a guide to the different algorithm demonstrations and active learning tools in the SEO Lab. … [Read more...]

The purpose of this course is twofold. First, I want you to understand how search engines actually work. Second, I will show you how to take that understanding and apply it in practice. There are many courses that will teach you the second. I'm pretty sure I'm the only one teaching the first. With … [Read more...]