I didn’t need Google’s approval of OptiLink. They never were able to detect it, or even materially impact my sales, but banning my affiliates? That’s not okay. I don't recall exactly when it started, but it wasn't more than a month or six weeks after release and started with just the two largest sellers other than Michael. Strangely, Planet Ocean News, my 2nd largest affiliate, started … [Read More...]
Prior Features
The Launch - and Repercussions - of OptiLink
It’s hard to explain the stress of that time, but as I write this account, I can feel it all over again. I knew that what I had found would revolutionize SEO, but to profit from it, I had to be first! But I had no idea how much time I had.. Was someone a week away from releasing the same … [Read More...]
The One Sentence That Birthed OptiLink
You almost never know how important something is while it's happening. This was one of the most pivotal moments in my life, then and since, but I would not see that until much later. At the time, I was 46, married, one of two children still at home, and doing contracting in addition to various … [Read More...]
OptiLink: The start of an era, now 20 years ago
On May 22, 2002, at 2PM Pacific time, Michael Campbell announced OptiLink to his newsletter subscribers. This was the first of three ground-breaking tools that “put me on the map” in SEO virtually overnight. About time too! I'd been struggling online since 1995. OptiLink changed everything for … [Read More...]
Summaries
You Need to Track These Content Marketing Metrics and Here’s Why - Mirabel Marketing Manager
In content marketing, the metrics you should measure depend on your goals. If boosting brand awareness is the goal, look at new and returning users, unique views, backlinks … [Read More...]
Marketing vs. Advertising: How to Spot the Difference
What is the difference between advertising and marketing? Well, you can define marketing as anticipating and trying to satisfy customer needs. Marketing guides a company’s … [Read More...]
What Is Lead Nurturing? 5 Techniques That Actually Work
A lead is a potential customer who has shown some level of interest in your product or service." Lead nurturing refers to building relationships with these potential customers … [Read More...]
How to Build a Winning Social Media Marketing Strategy
Even though social media can have some negative qualities, it is very popular, and can be good for businesses. Social media marketing is the process by which companies use … [Read More...]