With the release of v4.7 of ResultFlow and the newest v13COD persona you can now run promotions on your posts without needing AdEspresso. Further you’ll be able to simplify the campaign structure and choose campaign objectives and bid strategies that are aligned with your marketing goals.
This transition means only two campaigns now. With Audience Ad Sets in each campaign. And each campaign has it’s own campaign objective. For the Top of Funnel Campaign, the goal is Post Engagement so that you can attract new prospects and continue engaging people have started taking notice of your content. For the Middle & Bottom of Funnel Campaign you’ll create a campaign with a Link Click goal to send prospects and repeat customers back to your blog and website.
And to keep users flowing through the funnel, each of your Ad Sets will be targeted to a unique audience and exclude people who are in audiences deeper in the funnel process.
TOFU1 will exclude TOFU2, MOFU, & BOFU
TOFU2 will exclude MOFU & BOFU
MOFU will exclude BOFU
In doing so as people in the TOFU1 audience begin engaging with your content, they move OUT of the Avatar (TOFU1 part of the funnel) and into the Engaged Audience. Then when they are excluded from TOFU1 that portion of your budget can then be directed to new people who meet your Avatar.
NOTE: The process shown in the videos on this page does not disrupt or modify your existing v12COD+Adespresso promotion in any way whatsoever. Your current campaigns will continue running with AdEspresso. Use this process to setup NEW Facebook campaigns ready for the transition from v12 to v13.
Stay tuned for the step-by-step process required to accomplish that switch.
In this segment you’ll learn how to save the audience settings you created for your TOFU1 campaign back to Facebook for use in your new campaign.
In this segment you’ll create the campaign and the first Ad Set to promote posts to the TOFU1 Avatar Audience.
In this segment you’ll create the second Ad Set within your Top of Funnel Campaign for your TOFU2 Page Post Engagement Audience.
In this segment you’ll create the campaign and the first Ad Set to promote posts to the TOFU2 Page Post Engagement Audience. It is worth noting, if you have a new page on Facebook, this Ad Set will not run until your TOFU2 audience has more than 20 users.
In this segment you’ll create the second Ad Set to promote posts to the TOFU2 Page Post Engagement Audience. It is worth noting, if you have a new site, or just installed the Facebook pixel, this Ad Set will not run until your MOFU audience has more than 20 users.
In this segment you’ll create the third Ad Set to promote posts to the TOFU2 Page Post Engagement Audience. It is worth noting, if your email list did not match more than 20 Facebook users, this Ad Set will not run.
- Facebook Business Page (instructions from Facebook)
- Facebook Ad Account – Everyone is assigned one with their Facebook account (you can access yours here.)
- Twitter Account – recommended but not required. (Setup an account here.)
If you are using a Pop-Up blocker, you may experience an error while completing your Credentials. You may want to disable, or set to “allow” for your ResultFlow URL.
The FBAds Credential must be authorized just like the Facebook Credential. Then, you can go edit each of the three FBAds Venues and configure them as shown in this video.
To get help, just email support