To claim to be an expert at Facebook marketing, and by extension to create a course that purports to create experts in Facebook marketing, it seems like a minimum requirement would be to know the names, features, and applications of all of the different ad types and formats. If only it were that easy!
Emblematic of the chaos that is Facebook, answering this simple question is not nearly as simple as you might think. Even Facebook cannot write two pages that answer the question the same way:
answer 1 vs. answer 2
Worse, they don't even have a comprehensive answer that I could find. Instead, try one of these three very well written posts, but also recognize that there are some small gaps in these three pages as well.
AdEspresso
Hubspot
HootSuite
So rather than try to create a comprehensive taxonomy of all the different ad formats on the Facebook platform, I'm taking a more application focused approach.
Photo Posts
Link Posts
Lead Ads