Senior marketing strategist Zontee Hou has taken the time to express the reasons why video content is essential in successful digital marketing. In 2018, it was reported that over 4.3 million YouTube videos had been watched nationwide, illustrating just how effective video content is in reaching a wide audience. Hou suggests filming one video per day, even if you aren’t going to release it to the public. This will slowly help you become accustomed to being in front of the camera.
- Video content is one of the most important aspects of a video market campaign.
- To become comfortable in front of the camera, entrepreneurs should shoot one video a day to get comfortable in front of the camera.
- One should not get stuck on the production value of the video, but on the video content itself.
“A study from Domo showed that in 2018 during every minute of the year, more than 4.3 million YouTube videos were consumed.”